CORALEE ZUEFF
Coralee Zueff is an award-winning Master Service Advisor, public speaker, coach, and Amazon Bestselling author. She specializes in coaching Service Advisors, Managers, Dealerships, and Automotive Service Chains to communicate effectively with customers and technicians—boosting approved work and reducing conflict naturally.
With exceptional communication skills and a results-driven approach, Coralee helps transform the automotive industry’s reputation from “sales-focused” to “education-driven.” Her proven methods have helped clients like Canadian Tire significantly increase sales and customer trust.
As a dynamic speaker, Coralee delivers captivating keynotes, panels, workshops, and virtual events on topics related to the Automotive Industry and Women in Trades.
Outside of work, Coralee is an adventurer who enjoys scuba diving, rock climbing, autocross racing, and motorcycling. She brings that same energy and passion to her mission—helping clients achieve greater confidence, peace of mind, profitability, and fun in their businesses and lives.
MIKE CLEARY
Mike Cleary is one of the automotive industry’s most respected technical authorities, with over 45 years of hands-on and instructional experience. As the Owner and Director of Technical Training at Automotive Technical Support Services (ATSS) and Chief Technical Officer at Cleary Automotive, Mike has dedicated his career to advancing diagnostic excellence and empowering technicians worldwide.
A Ford Senior Master Technician and founding board member of Ford’s Professional Technician Society, Mike has been recognized for his contributions to the Ford 6.0L Powerstroke Diesel Program and has earned eight Ford Senior Master Technician awards.
An acclaimed international presenter, Mike has shared his expertise at top industry events including Government Fleet, PWX & ASTA Expos, ADS, VISION, and Automechanika Canada. His published works appear in Government Fleet, Motor Age, and Master Technician magazines.
Holding multiple ASE Master certifications across automobile, truck, hybrid, and advanced engine performance specialties, Mike pairs deep technical mastery with a passion for education. His seminars—delivered across five countries to thousands of attendees—are known for being practical, insightful, and transformative for technicians and service professionals alike.
OSCAR GOMEZ
Oscar Gomez is an accomplished automotive educator with over 15 years of experience shaping the next generation of technicians. Coming from a family of automotive professionals, his passion for the craft runs deep. As the founder of M.A.T. (Master Automotive Training), Oscar has built a global reputation for delivering clear, practical, and empowering education to technicians at renowned events such as ASTE North Carolina, Vision KC, and Automechanika Mexico City.
Known for his hands-on and approachable teaching style, Oscar excels at simplifying complex automotive concepts, leaving his students confident and equipped to apply their new knowledge immediately. A lifelong learner, he continues to expand his expertise through reading, networking, and advanced training.
Outside the classroom, Oscar enjoys cycling, flying as a private pilot, and exploring local cuisines wherever his travels take him.
RICK WHITE
Rick White is the founder of 180BIZ and a leading business coach with over 30 years of experience helping independent auto repair shop owners transform their operations. Drawing from real-world experience, not just theory, Rick has guided hundreds of shop owners in turning struggling businesses into thriving, profitable enterprises.
Through his proven coaching framework, Rick helps shop owners double or triple revenue, build strong teams, and create systems that allow their businesses to run smoothly—even without them there. His mission is simple: to help owners work less, earn more, and enjoy life again.
Known for his relatable style and practical insights, Rick empowers clients to master their numbers, elevate customer experience, and lead with confidence. His ultimate goal is to help every shop owner build a business that not only grows—but also gives them back their time, freedom, and peace of mind.